AI is getting more Emotional | Human to Machine Relations | Data Concern

Many famous companies of the world are competing to understand the user's feelings. With the help of Artificial Intelligence, they are trying to decode human emotions and human thinking. Let's know about this trend..

Annette Zimmerman, Gartner's Vice President of research has claimed that by 2022 the personal device will know your emotional state more than the your family. Ohio University has also claimed that, now their algorithm can detect emotions better than people. AI systems and devices will be able to know how human emotions are and analyze them. Human Emotions are being decoded with the help of Facial Analysis, Voice Pattern Analysis and Deep Learning.

Companies like BeyondVerbal and Sense have also brought up the Plug and Play Sentiment Analysis Software.

Do fear will be born in users ?

Giants like Amazon, Google, Facebook and Apple are trying to know the feelings of their users. Effective Computing market will reach $ 341 billion by the year 2022. Brands will be able to connect with their customers on a deeper and more personal level, but reading the sentiments of people is a delicate business. Emotions are highly personal. In the future, users may fear of their privacy being breached and utilized in an improper way.

Emotional Analysis Systems to determine User's Response & Reaction:

In this application, Artificial Intelligence service accepts emotions in the decision making process. However the output of the service is emotion free. Interactive Voice Response and Chatbots can change their way when they observe user's feelings change. Auto-E-Motive's Automotive AI and Ford Emotional Car are engaged in creating a software market that can understand the human spirit and focus.

Systems that replicate and replace Human-to-Human Communication:

In the year 2014, Smart Speakers entered in the American living rooms, From here, computers started telling themselves as "I". When the machine talks, a person forms a relationship and feels connected with it. Computers are now becoming social actors. Now the application are tracking users in many different tasks.

Systems providing Targeted Emotional Analysis:

Targeted emotional analysis systems explain emotions. From the point of view of learning, this information is shared with users.This application creates a relationship between the machine and human. Just as Fitbit works for Heart and Mind, it helps in awareness.

Pay attention to these Special points also:

Companies should consider some questions before finding out the feelings of the users -

• What are you offering? Will the participation of emotions naturally give better output? Will user experience improve after knowing the emotions?

• What is the nature of this conversation? What is the emotional intent of the customer while interacting with your brand?

• Have users allowed you to analyze their emotions? Will users have control over their data and can also cancel the permission at any time?

• Is the system capable of accurately understanding the feelings and sentiments of users?

• Who will be hurt if the system fails in an unpleasant situation, the user or the brand?

Company's Take:

Now you will get to see very few advertisements on the Internet, at least this is going to happen on Facebook. Facebook, has launched a tool that will limit the information collected about you on this social network to external websites and apps. Now Facebook is going to add a section where you will be able to see what Facebook is tracking, and you can also turn off the tracking. 

Earlier it was known as "Clear History" but from now it will be introduced as "Off Facebook Activity". This feature has been launched in South Korea, Ireland and Spain. It will be launched soon in other places. This feature deletes your old browsing history from Facebook and turn off tracking of your click, tap and website visiting. There have been many questions about privacy violations on Facebook, so this step can prove useful.

Do let us know in the comments section, What you think? and What's your opinion?..